With the ability to reach out and share material getting easier, AudioActive's
latest artist development initiative, Emerge,
promised two successful applicants a full year of ongoing support, guidance and funding that would deliver the last push needed for them to reach the next level in their careers.
Emerge targeted a specific breed of artists; the restless, ambitious type, who had shown they'd fully embraced whatever tools were available to them, however modest.
Roxy Roberts, of Hear No Evil management, said:
"The talent was diverse and unmistakable. It was easy to see how the Emerge program would be put to good use as the potential in each of the young artists was clear to see, the showcase itself providing a safe space for them to shine and support one another.
"I found myself intrigued by many of the acts and proud to see those that have already pushed themselves to the next level."
AudioActive uncovered two creators that could well add to the hottest soundtracks of 2019. For rapper Phonetic and trip hop/pop artist Mei, the time has come...
Phonetic is an incendiary rapper with a truckload of talent.
She delivers her truth with unbridled conviction. Phonetic is quickly making her presence known in British hip hop circles.
"I'm all about experimenting and I feel this funding is going to be the ticket to a whole new adventure," said Phonetic.
Of equal stature is Aine Gradisher, a.k.a. Mei, a trip-hop and pop artist that has grown in stature via a superb debut single and tracks that are luring in a growing number of devotees.
"Being thrown head first into the industry at a young age can be daunting. I feel AudioActive offers a safe environment with people you can trust to help avoid situations that put artists in a position where they can be taken advantage of."
So what's on offer? Rehearsal studios, video shoots, lawyers, mixing and mastering, merchandise... as well as one-to-one access to industry mentors.