While the video is a playful homage to A Perfect Circle's Judith, of the song Eva Hendricks (lead vocals & guitar) says:
"The guitar riff in 'Hard to Believe' is one of the first parts that was written for 'Young Enough'.
"We loved it so much that we would end every practice by playing it over and over again until we finally decided to turn it into a fully formed song.
"Lyrically, it's about being addicted to a bad relationship, and the endless cycle of trying and failing to end one."
"I don't know why it's easiest for me to frame the darkest lyrics in the context of upbeat songs," says Eva.
"It's completely instinctual and not something I ever plan out. It sort of mirrors how I am, and maybe it's a way of protecting myself.
"In my opinion, the two best emotional releases are crying and dancing, so it makes sense to me to marry the two."
That combination is the core of Charly Bliss who, on this record, embraced both sides of that equation more than ever before.
Challenging each other to be exposed, to be seen for who they really are as people, and then to double down on the sound that emerged from that process is the story of the band's evolution from the scrappy upstarts who made 2017's brash punk LP Guppy, to the confident, assured artists behind the comparatively dynamic, unapologetically pop of Young Enough.
"We definitely go to different places on this one," says bassist Dan Shure.
"But it still sounds like us. It's still fun."
As they started writing, they tapped into their mutual love of pop music.
"You know, bangers? Songs that just stick with you for a really long time," Dan says.
For Eva, the path to these moments of exaltation was fraught. Many of the singer's Young Enough lyrics were inspired by a past abusive relationship, one that had Eva - as such relationships are designed to do - doubting herself on many levels.
Songwriting, which "wasn't something that I grew up thinking I could do," as she puts it, became a new source of respite, and, eventually, of redemption.
"You go through experiences of loss or extreme pain and you just keep moving," Eva says.
"You look around and wonder, how has the world not stopped? But it's also powerful.
"I'm still here, I'm not a person who is ruled by pain, I still like who I am."
You'll be able to judge whether the band's change of direction is a smart move when Charly Bliss play The Dive Bar (Beach Site) on Saturday 11th May 2019, as part of The Great Escape Festival. Click Here for details.